Tag: Branding Effort

Catalyst Development Starts with Solid Brand

By Matt Ashby, AICP, CUD The term “catalyst” is defined as someone or something that initiates change, and the word has become quite popular in redevelopment circles. But if “catalyst” still smacks of jargon, here’s a translation of what it means in the redevelopment world: A catalyst is a place where a developer sees investment… Read More »