People
Over the years, we’ve been honored to welcome some of the most talented minds in the industry to our team, and our partners benefit from their knowledge, guidance, and expertise.
"Despite being at Ayres for more than 23 years, it feels at times like I started just yesterday. I've been offered so many opportunities and love working here for more reasons than I can count. I've never had a day that I didn't want to come to work because of my job."Susan Vasey Leith
As director of marketing, I help guide Ayres' business development activities to support our goals for growth. I'm responsible for Ayres' communications and branding efforts, and I develop and strengthen relationships with existing and potential clients.
I joined Ayres in 1990 and served as a hydrogeologist and later a project manager. I have supplemented that formal education with ongoing training in related sciences and marketing, earning an associate degree in marketing in 2010 and completing the Society for Marketing Professional Services' course to become a certified professional services marketer. I completed my master of business administration in 2014. I maintain my Wisconsin professional geologist license and have an active interest in the field.
My areas of expertise include:
- Business development
- Branding
- Client liaison
- Groundwater protection and management
- Water supply and distribution
Certifications
- Certified Professional Services Marketer
- Radiation Safety
Education
- AS, Marketing, Chippewa Valley Technical College
- MBA, Marketing, Globe University
- BS, Geology, University of Wisconsin-River Falls
Registrations
- Registered Professional Geologist, WI